Guides
How to do this yourself.
This is the work we do for clients, written out in full: the steps, the rules Google buries in its help pages, and the Australian details that catch people out. No gated PDFs, nothing held back.
Read them, do it yourself, and you will have a profile most businesses never manage. It is not hard. It is just relentless, and that is the part nobody warns you about.
- 01
Getting set up
Claiming the profile, proving you are real, and getting the settings right the first time so you are not fixing them later.
2 guides
- 02
Keeping it right
The recurring admin. Hours, reviews and details that drift the moment nobody is watching them.
2 guides
- 03
When it goes wrong
Suspensions, rejections and the things that take a profile off Search overnight. What to do first, and what makes it worse.
1 guide
Getting set up
Claiming the profile, proving you are real, and getting the settings right the first time so you are not fixing them later.
How to get verified when Google asks for a video
Google now verifies most Australian businesses by video. What the video has to show, what gets it rejected, and how to plan the shot before you press record.
Read the guideChecked 25 July 2026
Service area business setup: hiding your address without breaking the rules
If customers don't come to you, Google says take your address off your profile. Here is how to do it properly, how service areas actually work, and why the two hour rule is awkward in regional Australia.
Read the guideChecked 25 July 2026
Keeping it right
The recurring admin. Hours, reviews and details that drift the moment nobody is watching them.
Public holiday hours in Australia: the state by state list Google won't give you
Every public holiday for the rest of 2026 and all of 2027, state by state, plus how to set special hours on your Google Business Profile so customers don't turn up to a locked door.
Read the guideChecked 25 July 2026
How to reply to a one star review
Three templates for the three kinds of bad review, the lines that make things worse, and what Australian law says about paying someone to take one down.
Read the guideChecked 25 July 2026
When it goes wrong
Suspensions, rejections and the things that take a profile off Search overnight. What to do first, and what makes it worse.